Ford Follows GM’s Lead as It Uncovers the Secret To Success in China: Prestige, Baby!

By Matt Posky

Ford Motor Company is finally figuring out the secret to General Motors’ most recent overseas sales success. Chinese shoppers are willing to pay more for a new car than consumers in other countries, but only if it piles on the luxury and, most importantly, prestige. However, there’s still a long way to go before the Lincoln brand catches […]

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